How I Built This with Guy Raz cover image

Rad Power Bikes: Mike Radenbaugh

How I Built This with Guy Raz

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From Idea to e-Bike: A Founder’s Journey

This chapter explores the transformative journey of starting an e-bike company, focusing on the pivotal moments and challenges faced during its early growth. It highlights the importance of collaboration, strategic partnerships, and market insight, particularly in developing a flagship fat tire e-bike product inspired by customer feedback. The chapter culminates with the successful launch of a crowdfunding campaign that far exceeded funding expectations, encapsulating the excitement and pressures of entrepreneurship.

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