Will Ahmed on Building WHOOP, The Future of Wearables, and What it Takes to Lead
WHOOP Podcast
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What Are the Early Lessons on the Business Side?
Getting the business model right wasn't trivial, given how many wearables have failed in this space. We wanted whoop to grow up to look more like nike than ibm. There was no amount of money i thought i could pay an athlete to wear something 24 seven so that they didn't get value out of it. And working with these very high profile athletes gave us a got check for me on whether the product worked. If you asked me, by two thousand 20, who's going to own the wearable space, i would have guessed it would be a large sports apparel brand.
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