Stamford business school colleague, genifer aker, shows how readers are far more likely to remember a story than to remember a statistic. As for structure, i would suggest writing as journalists do, with the most important facts and the take away right at the start, not at the end. Humor is so important in any kind of writing - admissions officers at stanford fairly cry when they read an app ation essay that has humor because everyone is so earnest.
“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”
On the latest episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with Glenn Kramon to talk about just how important our writing is — from a lengthy report to the opening line of an email. Listen as they discuss tips on improving your writing skills and share examples of what not to do.
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