Exploring strategies for gaining trust from customers in the absence of social proof or customer testimonials, highlighting the crucial role of risk and trust in successful sales.
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.