Google's Search VP on Generative AI in Search, User Notes on Search Results, and SEOs — With Cathy Edwards
Big Technology Podcast
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Navigating User Behavior in Generative AI Search
This chapter delves into how user behavior is influenced by Google's search results in the age of generative AI, highlighting challenges in analyzing opted-in data for concrete insights. It emphasizes the potential of AI to enhance content discovery and the need for a responsible rollout amidst evolving competitive dynamics. Additionally, the discussion covers the complexities of content publishers' relationships with search engines, focusing on copyright implications and new features aimed at improving user experience.
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