LEVELS – A Whole New Level cover image

#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

LEVELS – A Whole New Level

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How to Build a Landing Page

When we build a landing page, we often think about what is the source of traffic so which page channel is coming from because that dictates what the UX of the page needs to look like or how it needs to flow. And then the last thing we look at is what's the demographic what's the really just the age of this traffic so is it, you know, older is it millennials is it Gen Z is it? Well yeah we don't really advertise younger than Gen Z but depending on that for the last point like you know we might say our brag bar or like the social proof area of the page. It might be New York Times, Town and Country and Architectural Digest or

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