Founder Marketing

This crypto exchange, FTX, utilized a ton of creator marketing. A lot of creators ran integrations and ads for FTX. And I've now had to come out and apologize because they've encouraged people to buy,. They've ran ads for them, and people have lost money. So this brings up a big conversation in just like celebrity and influencer marketing. We actually turned down all of those deals as we didn't want any connection with the promise of making money.