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Becoming Nike | The Crazy Idea | 1
Business Movers
Blue Ribbon's 5050 Partnership With Bill Bowerman
The story of how blue ribbon became a global shoe brand. Started with onot suka shoes by bill bowerman, famous organ track coach. Shipped 300 pairs to portland sporting goods stores but no one wanted them. Decided to cut out the middleman and go directly to runners in pacific northwest. Ended up making $3 profit from every pair he sold. Now selling over 9,000 perry's today.
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