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Instagram Stories Ads: What Marketers Need to Know

Social Media Marketing Podcast

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How to Use Instagram Stories to Promote Your Business

As long as you're watching them, they just pop up like a regular story. That's an advantage because that's not necessarily the case in the Instagram feed. If someone was muted a video, then those ads will also have no audio on them at all. And that's where it's, we've found sometimes too because of that, we don't have to use the real estate so much for subtitles sometimes. The only other call to action that can exist and I don't know if it's technically a call to action, but you can run polls in your story ads now.

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