6min chapter

Pfeffer on Power cover image

Ep 10 – Laura Chau, General Partner, Canaan

Pfeffer on Power

CHAPTER

Founders and Entrepreneurs - What Is Brand?

When I got into venture, brand felt like it was even more important in this industry than in any other I had been a part of. So as I started to think about how do I actually build that brand, I thought about what would a founder or an operator find value in. It wasn't brand for brand's sake, but because I had these end goals,. Jeff: "I can become comfortable with putting myself out there because it's in service of this broader purpose"

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