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The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596

Ecommerce Marketing School

CHAPTER

How to Write a Great Email Copy

When I outline an email, I usually have like an inspo concept. So a little strategy outline of who's this going to? What's in it for them? And what's one of my trying to get out of it? Cool. But I do write the copy first. The last thing I look for in copy is making sure it's scannable. Like it's easy to skim and quickly understand the message from.

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