How to Build a Content Strategy That Works for Your Business

There are three content pillars that fall under your newspaper online. The first category is what we call you driven content. That's going to be all the content that connects back to your intellectual property, back to your framework,. This content can perform extremely well, especially when you're willing to be a little bit more vulnerable. It's probably some of the highest engaged content that you're putting out online. And so kind of minimize that to about 15 to 20% of what you're Putting out online.

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