Stacking Growth | The B2B Marketing Podcast cover image

2025 Planning and Goal Setting | Refine Labs B2B Marketing Roundtable

Stacking Growth | The B2B Marketing Podcast

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Leveraging Historical Data for Marketing Success

This chapter emphasizes the critical role of historical data in crafting effective marketing strategies and decision-making processes. It covers key metrics for assessing marketing performance, including revenue sources and customer behavior analysis, while advocating for a focus on qualified pipelines and demographic insights. The discussion also highlights the significance of measurement frameworks and the need to adapt marketing plans to external factors for sustainable growth.

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