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249. Maximizing Revenue: Insights on Dynamic Pricing Strategies with Andrew Kitchell

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The Importance of Reactive Pricing

Having a very reactive pricing engine is important. But I don't think there's any software across revenue management or operational software that like literally you just turn it on and it works. You have to come in and put a little opinion into the machine. Now, I would still tell you the size behind our set and forget an approach is a revenue lift of about 18%. It's not. If you're not using the dynamic pricing software, take a look at your revenue from last year and heck, just do 10%. And you like to have that 10% more.

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