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#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, hear him make the case for it

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The 10 Faces of Innovation

IDO is known for innovating. It's an innovation is kind of the big standard term that we use around here. I wonder what you think innovation is because I hear this a lot. The industry companies say they innovate all the time and I feel like they faint more often than not. So what is it? I mean, it's really at its fundamental levels. Fresh idea plus implementation. Talking about it doesn't work. You actually do something that adds value. If you got those three things, the freshness, the implementation and the value, then that's pretty much innovation.

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