The Negotiation Trap That Kills Momentum

Most people think courage looks like running into burning buildings or taking giant risks. But Brendan Burchard flips that idea on its head — real courage isn't about danger, it's about discipline. It's emotional courage: the ability to move forward even when your doubts, fears, and feelings beg you to hit the brakes.

In today's episode, Brian breaks down Brendan's five-part framework for building emotional courage — the exact mindset shift high performers must make to stay consistent, stop negotiating with themselves, and protect their momentum. From "emotion follows motion" to pre-deciding your commitment before resistance shows up, this episode drills directly into the daily habits that separate amateurs from pros.

If you've ever felt that internal tug-of-war — the voice saying "start tomorrow," "take it easy," or "you've done enough" — this one is for you. Emotional courage is built in the small, unseen reps. And when you master it, you stop being controlled by your feelings and start leading yourself with conviction.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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