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The New Rules of Business

Disruptors

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Collaborations Are for Winners, Not Losers

The new rule is you have to be the one who gets the most attention. So it's not about being the best any more. It's about being great at getting attention. And then the next part of that is, it always used to be about beating your competition. Be the best, beat your competition, and now you collaborate with you competition. Your competition is no longer your competition. Collaborations are for winners. I think it was downhard he said, competition is for losers.

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