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#150 - The Future of UX Research with Judd Antin, Dave Hora, and Christiana Lackner

Awkward Silences

CHAPTER

Exploring Business Understanding for UX Researchers

Exploring the importance of integrating business understanding in UX research by viewing the product team as the 'user' and the CEO as the 'customer'. Recommendations include immersing oneself in business constraints and resources to grasp various business perspectives and practices.

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