2min chapter

Music Business Worldwide cover image

Label lay-offs and Universal X Chord Music: Talking Trends

Music Business Worldwide

CHAPTER

Historical Management Strategies and Multi-Factorial Success in the Music Business

Exploring the historical strategy of management companies investing in their marketing and promotion teams for increased attention, underlining the cyclical revenue nature of artists. The chapter stresses the varied factors for success in music, focusing on audience building across different platforms and formats.

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