Episode 261: Storytelling in Marketing with Rebecca L. Weber
UI Breakfast: UI/UX Design and Product Strategy
00:00
Content Marketing - If I Could Start Over, I Would Spend
We are so boring and helpful. That's a problem. If you're taking a stand that's unusual or maybe provocative as opposed to adversarial just for the sake of being controversial, I think it will be more meaningful. We've had our peer companies have success with controversial pieces. So when you're deliberately bringing up controversy and that sparks a discussion and suddenly gets shared, we are yet to master this.
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