Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing by Weintraub Tobin
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The Importance of Clear Disclosures in Influencer Marketing
This chapter explores the critical role of clear language and transparency in influencer marketing, stressing that vague disclosures fall short of FTC requirements. It examines a case involving allegations of deceptive endorsements, highlighting the implications for consumer perception and advertising compliance.
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A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads. Weintraub attorneys 
