Dark Social Has Been Changing the Way We Buy

Dark social, through the scale and maturity of the inter net, has created tons of different word of mouth channels where buyers can share information. Some of those include social networks like linkdon or tick, talk content platforms like you tuber, spotify, communities, slack or discord,. Third party events like the one that we're doing right now. There's tons of actual physical, dark social activity, just ra word of mouth, happening at that conference, that isn't being tracked. And then a huge one of internal company communications. People take my content and share it in slack, and they tell me about how they do it multiple times a week, every week. But there's no tracking