The Biggest Challenge to Becoming Profitable

Tui: The biggest challenge you have in not hitting your KPIs or your metrics around profitability are not having product market fit. You're actually solving a customer problem in a way that is significantly differentiated from what exists today in a disjointed world. And so having that product market fit is really critical. Once you have that, then scaling quickly once you have that's probably the biggest challenge where I see potentially companies failing.

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