The Importance of Conviction in Leadership

Going back to like your own career what was the turning point where you thought no I'm gonna stand up for myself and actually lead with conviction with what I believe? The example that comes to mind is at the first company I worked at we were selling hardware products that are small and easy to ship through distribution. We pay a distributor 40 or 50 points to take an order and we do that in every different state. Why don't we start building a direct-to-consumer e-commerce engine, he says. "We cut these district distributors that add almost no value"