
đ© âBoardwalk McEmpireâ â McDonaldâs Monopoly psychology. Friend AIâs viral subway ad. EAâs Saudi Sale. +The Best Idea Yet nomination.
The Best One Yet
 00:00 
Why did Monopoly boost McDonald's sales so reliably?
Nick analyzes the behavioral tacticsâscarcity, incomplete-task motivation, and nostalgiaâthat made Monopoly a marketing winner.
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