3min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Importance of Influence and Persuasion in Negotiation

We are negotiating from the minute you and i start talking, right? So, likeas soon as you say, john, send me information, that's a point of negotiation for me. The influence and persuasion work that's required from me to get to that point is part of that process. And when you can come to terms with that, then improving your negotiation skills becomes much easier,. because all your doing is improving your practice.

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