2min chapter

Hidden Brain cover image

Money 2.0: Why We Bust Our Budgets

Hidden Brain

CHAPTER

Is There a Blind Spot in Financial Accounting?

This accounting blind spot doesn't just affect big organizations like airland companies. It affects people like you and me as well, right? Absolutely. So when i got to graduate school, actually, one of the first questions that i was interested in understanding is this type of a financial accounting practice,. Is that something that also influences individuals when they are making their own spending decisions?

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