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It's Moving Really Fast

The CX Leader Podcast | A resource for customer experience leaders

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Evolving Customer Experience Management

This chapter explores the transformation of customer experience (CX) and experience management (XM) over the last decade. It emphasizes the shift from traditional, periodic feedback collection to a continuous, integrated approach that leverages real-time insights for better decision-making. The discussion underlines the significance of adapting to rapid changes in the business environment to enhance competitive success through a culture of empathy and responsiveness.

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