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Sweathead, A Strategy Podcast
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The Underdog Campaign for KFC Australia
KFC's always face this issue that they don't get credit for having good quality food. We come out with a campaign called Michelin Impossible where we tried to get a Michelin star for KFC Australia. It was just one of those perfect campaigns it perfectly encapsulated who we are as a nation and the underdog part of the narrative. The content was just very Australian very cheeky very larrick but what the our take was is hey KFC is worthy of Michelin star you snobby french bastards it is good quality.
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