The Importance of Technology in Agriculture

I think the supply chain has to be fair to agriculture and a marketplace is difficult. At times, I think farmers really feel that if there are hands of what feels like a cartel,. And so that is where regulation also comes in and competition regulation. The big companies use have a monopoly of data and information. Now you're sitting on a tractor in Mount Agroso, you can almost have as good information as they've got. So how does that play out in terms of negotiation power? You would have thought he'd be the last person to be posting stuff on Instagram. He's got thousands of followers and he loves it and he really loves it. But I see good young talent coming