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IKEA's Multinational Identity and Leadership Philosophy
Exploring the complexities of defining IKEA's national identity and Ingvar Kamprad's visionary and resilient leadership style. The chapter delves into the company's evolution, structured approach, and the influence of early pioneers, emphasizing the importance of the IKEA way and the 'furniture dealer's testament'. It also discusses the fundamental laws, commandments, and philosophy driving IKEA's business model focused on customer needs, cost reduction, and resource efficiency.