Exploring Urban Nomadism and Consumer Culture in Late 20th Century Tokyo

The chapter delves into the consumer culture of the late 20th century through the lens of young female nomads in Tokyo, shifting away from a coherent cultural identity towards a more complex understanding. It discusses advertising campaigns targeting young women with images of nomadic life and the creation of portable shelters designed for urban nomads by architect Ito Toyo, exploring the evolving concept of home and belonging in modern high-rise living.