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Andy Budd - Solving the Growth Equation to Derive Product/Market Fit (with Andy Budd, Author "The Growth Equation")

One Knight in Product

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Targeting the Right Audience

This chapter emphasizes the necessity of defining a specific audience or ideal customer profile when developing a product. It discusses the benefits of focusing on underserved customer segments and the concept of 'beachhead customers' to establish a solid foundation for growth, while illustrating these points through the example of Calendly and the ideas of minimum viable products and markets.

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