Is Your Retailer Your Primary Customer?

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The marketplace that fair represents has multiple sides to it. Do you think of the retailer as your primary customer? How do you triangulate those different priorities? The answer is both. Our brands and our retailers are both incredibly important.

Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.

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