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Evolution of Youth Sports, Voters Reject Coyotes Arena

Bloomberg Business of Sports

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How to Build a Business Model That Works

"People, you know, puts ... numbers in a spreadsheet and say, we're going to make billions on this thing," he said. "That's not the way that this works at all." He says complex owners need to analyze demand for a region before they can build it. The next 18 months should be devoted to building relationships with potential customers who will want to play sports there as long as possible.

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