2min chapter

Bloomberg Surveillance cover image

Surveillance Special: GM CEO Mary Barra on Hybrids, EV Adoption

Bloomberg Surveillance

CHAPTER

Evaluating Business in China and Competing with Domestic EV Companies

This chapter explores the challenges faced by General Motors in the Chinese market, particularly in competing with numerous domestic electric vehicle companies. It discusses the intense price competition, the importance of positioning GM to compete with EV competitors, and the partnership with SAIC to ensure a strong market presence.

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