Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
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Introduction
Amber Shenivert, PhD is managing director strategy and insights at VMLY. She studied consumer activism in the U.S., as well as agency entrepreneurship on the business side. Amber was also interested in who gets when, where and how opportunities in the advertising industry are available to people of different backgrounds.
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