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SLP416 Per Bylund - How To Think About Economics

Stephan Livera Podcast

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Are You Offering a 100 % Money Back Guarantee?

Many business owners offer a money back guarantee to sort lower the threshold to go through with the exchange, which is perfectly fine. But if they buy something and that thing doesn't work, or they change their minds, whatever, the reason they buy it is because they expect to be better off from the product than the money that they have in their pockets. If you roll back the transaction, you don't actually make the customer whole again. You set the customer back to where they were before the transaction. By then, and o were sor into the third a part of the book, which is about regulations and intervention ism,. Where i talk about business cycles, and also what are the true

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