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Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco

On Strategy Showcase

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The Psychology of Mindfulness

It was a range and it was one of the key questions we had to figure out at the beginning, but the cutoff was you had to be open to mindfulness. You couldn't be a meditation or mindfulness rejector, right? If your perspective is, you know, that's all BS, there's nothing I can do, then it wouldn't be much of a conversation. So we decided to exclude that audience from our research,. But you didn't have to be someone who meditated two hours a day, you didn't even use headspace. It was really important to get people who were just at that start of that journey, just aware that mental health was something that they should be

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