The Other Game: How Athletes Become Brands
DealBook Summit
Navigating Athlete Branding and Support Systems
This chapter explores the crucial influence of personal networks on athletes' lives, particularly regarding their mental health and brand development. It emphasizes the balance between authenticity and the pressures of social media while discussing the evolving nature of athlete branding in the contemporary landscape. The conversation also highlights the contrasting experiences of athletes in establishing their identities and navigating societal expectations in the world of sports and branding.
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