Positioning, Productized Services, and Value-Based Pricing with Jonathan Stark
The Deep Specialization™️ Podcast
00:00
How to Attract Clients Who Want You to Do Custom Projects
If you already are attracting clients that are wanting you to do these big custom projects, why would you just charge more per hour instead of a value-based? Eventually, because the problem with hourly is that it gives people an apples-to-apples comparison with your competitors. And then all of that, the speed becomes an asset for you so that you have- Make it up on volume. I mean, yeah. I double my prices. I lose half my customers. Yeah. So you can scale up the hourly model with headcount, but I just don't like when people are hiring employees just to scale.
Transcript
Play full episode
