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April Dunford — Positioning, Product-Market Fit, and Creating a Category

Everything Is Marketing

CHAPTER

Is There a Level Jump in the Positioning?

i sit on the board of a company called sampler, and they do is digital product sampling. They have this i massi massife data base of people that want to get samples. So it's kind of a digital way of doing prouctampling. And so if you're a consumer packace good brand, you can essentially a match with people that fit the demographic that you think gour to like your stuff. Sampling sockstellou: "We don't even think we're going to do sampling any more" The instant reaction in the consumer cabackis goods brands wereSamplings dead. I'll aveapreat your thos te.

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