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Starbucks and the Campaign Conundrum
This chapter explores the struggles of the Harris campaign with media engagement and polling, alongside an analysis of Starbucks' declining sales and customer satisfaction. It highlights a shift in the company’s operational strategies and the challenges in maintaining a loyal customer base amid evolving preferences for sugary drinks. The discussion ultimately posits that Starbucks may need to adapt its product offerings and operational efficiencies to navigate these economic challenges and sustain profitability.