Kara Nortman, Founder and Managing Partner of Monarch Collective, is one of the most influential investors shaping global women’s sports. After a long career in venture capital, she launched the first investment platform dedicated exclusively to women’s sport. In addition to co-founding Angel City FC – now the world’s most valuable women’s soccer club – she has invested in San Diego Wave, Boston Legacy, and most recently FC Viktoria Berlin, Monarch’s first European entry.
In the latest episode of Behind the Athletes, Kara and Mark discuss where women’s sports are heading, how she brought Natalie Portman and Eva Longoria on board, and why Germany is the hottest market in women’s football right now.
Chapters
00:00:00 – Intro
00:00:57 – Kara’s path from VC to women’s sports
00:04:10 – How the 2015 World Cup sparked Angel City
00:09:44 – Natalie Portman & equal pay in sports
00:13:25 – Angel City’s success: values, passion, profitability
00:23:14 – Winning in LA’s crowded sports market
00:34:56 – Monarch’s vision & why they chose Viktoria Berlin
00:47:00 – The deal process & Germany’s dynamics
00:51:17 – Monarch’s criteria for sustainable success
00:58:17 – Revenue drivers & Germany’s potential
01:05:01 – Market data & Viktoria Berlin’s story
01:14:12 – Kara’s advice: Following your passion
01:18:17 – Summary & outlook for women’s sports
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