Are You Keeping Up With Inflation?

We are fortunate enough to be in a category that is very resilient because despite the twists and turns that we're seeing different parts of the world, beer sales have been quite strong. Having said that, inflation, probably what you thought was inflation in the beginning of the year in the US, inflation turned out to be much higher. You should avoid lagging too much behind, and you should avoid overpricing compared to inflation. But if you get it right, probably is a good thing for your business.You can make sure that you navigate the rising cost environment, while ensuring that the consumer is in a good place,. Your product is in agood place, and the category is a health