S2 E54 - Marketing, Customer Success, and Telling Powerful Stories | Madelyn DePrey
Stacking Growth | The B2B Marketing Podcast
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What's Your Customer Success Team Doing?
The customer journey starts way, way before there's any kind of contractual agreement in place. I would say get brought in, bring in your customer success team in the sales process. We are the value that's going to help your customers be successful. So we are part of the sales package that you're selling. Let's sell that through marketing and through our actual engagement when we're trying to close the deal.
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