The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

329: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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The Role of the Customer in Leading Companies Into New Areas

The customer plays a key role in the decision-making process of companies like Apple, Google and Amazon. "It's hard for me to speculate how they did it," says Cevallos. The focus on adding more value from their customers is what really brought them to develop this new state of ecosystem he says.

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