If you picked an executive who did, it would be Mark Zuckerberg. He is intellectual dark web curious. And so if he were to pick up Joe Rogan and put it inside of an exclusive inside of Facebook and Instagram and WhatsApp, that's a creative to him. They had Facebook podcasting and I shut it down because it had no differentiate. But there is an ongoing debate inside of Facebook right now. Should they really lean into splitting revenue with creators?"

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