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Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

The New Music Business with Ari Herstand

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Influencer Marketing - Is That What You're Alluding To?

A lot of your investors are digital marketers themselves. What you were describing before is influencer marketing. We've had a few people who run influencer marketing agencies on the show, like Flighthouse and Vertical. And these are the companies that all the major labels hire to blow up their songs on TikTok. They essentially pay each influencer $50, $100, $1,000 for use in video.

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