Dynamic Pricing and Fast Food: Wendy's Controversy and Future Possibilities

The chapter delves into a range of topics, from a man caught selling uranium and plutonium ore to the controversy surrounding Wendy's implementation of dynamic pricing. It explores the shift towards app-based discounts like the Kroger Plus card, discusses Wendy's investment in digital menu boards, and the ethical implications of personalized pricing based on consumer data. The conversation also speculates on the potential impact of dynamic pricing in the fast-food industry, drawing comparisons with other sectors and raising concerns about public control over pricing strategies.